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4 Magical Van Cleef & Arpels Videos You Should Not Miss

May 12, 2016 2 min read 1 Comment

“If every jewelry designer has a dream brand, what’s yours?” I’ve been asked. The answer would definitely be Van Cleef & Arpels. My heart always wants to create something magical, embedding the joy and profound wisdom, and traditional beliefs and values, of the Divine Land—just like how Van Cleef & Arpels embeds fairy tales in their magical jewelry collections.


Human-cosmic Harmony

From Van Cleef & Arpels
In the Divine Land, people believe in harmony between humans and the cosmos—this means that heaven and earth are connected, and changes in the universe manifest in the human world. Check out Van Cleef & Arpels 3D video about the Midnight Planétarium Poetic Complica, and enjoy the exquisite and precise mechanisms that correspond to celestial changes, echoing these profound beliefs.

The Breath of Nature

From Van Cleef & Arpels
When your heart is at peace, your sense of the world seems to be magically amplified. Enjoy the soft fluttering of a butterfly's wings, the sound of spring rain drops falling to the ground, and the breath of wind in nature. This Diamond Breeze video from Van Cleef & Arpels reminds me of the peace and beauty of the Divine Land. There, nothing can disrupt the peace and beauty in your heart, because you have reached a state of inner peace, free of distracting desires.

Enchanted Nature

From Van Cleef & Arpels
If nature is created by the divine, then no wonder artists can always find traces of magic from nature for their designs.

Above the Clouds

From Van Cleef & Arpels
Yun Boutique believes that the most magnificent inspiration comes from beyond one’s wildest imagination—somewhere high above the clouds.

1 Response


May 19, 2016

Thank you for sharing these magical videos by Van Cleef & Arpels. I appreciate your way of story telling emphasizing the connection between the divinity of the human spirit, the ethereal heavens and the beauty of nature. Best wishes to you and Yun Boutique.

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